Strategic diagnostic
A fast reading of your issue: market, competition, narrative, sourcing or growth. Output: three priority action axes.
View the diagnostic
For R&D managers and food industry entrepreneurs.
Thirty-five years of formulation with one goal: a product that holds on the shelf and sells.
Innovation, consolidation, regulation, technical ingredients and consumer narratives create constant noise. My role: turn that noise into actionable reading.
Every mission starts with one question: which signal deserves a decision, recipe, budget, message or meeting?
A fast reading of your issue: market, competition, narrative, sourcing or growth. Output: three priority action axes.
View the diagnosticStructured monitoring of weak signals, innovations, competitors, ingredients, flavours, deals and European movements.
See the analysesRecipe architecture, functional choices, clean label, texture, taste, cost and regulatory constraints.
Submit a product issueClarify what you really sell, to whom, why now, and how to make it readable for prospects.
Request a readingThree forms of intervention: a diagnostic that sets the priority areas, an analysis of market or competition, a recipe development run with your teams. Describe your situation as precisely as you can — that is what lets me answer usefully rather than send you a brochure.
I founded FIT in 1998, a functional and aromatic ingredients company. Since then I formulate, I taste, I correct — and I explain to sales teams why a recipe holds or collapses.
This site gathers what I have learned: market analyses, positions on recipe development, and a way of connecting the laboratory to what actually sells. No jargon, and no complacency.